THE SOLUTION
We provided the client with a new logo based on their existing horse motif—which we would use as the central theme of the various retail displays.
For the bar signage, the logo would include the client's cap badge and an image of the paramilitary regiment they belonged to before moving into the world of equestrianism.
To create the logo, we were able to convert the image into a vector graphic and remove the figure on the horse’s back found in the original logo. We then used the different versions of that logo and integrated them into the signage for the various retail outlets. We manage to take photographs on our initial site visit to determine exactly the kind of displays we would be creating, before signing off with the client.
We produced each unique signage display from a range of printed aluminum composite material and self-adhesive vinyl—a perfect material for retail signage thanks to its durability and flexibility of use.
The client was more than happy with the results. The Creative team managed to produce a range of high-quality signage, each visually compatible with the type of business it was advertising, while keeping the branding consistent with the new logo.