Positioning
Banner stands typically start about 3” off the ground so don’t put information too close to the bottom of your banner stand. The bottom 36" is the least effective area to use for important information, so think carefully about what you want to put in that area. It is generally considered okay to put your company website at the bottom because once you’ve got the audiences’ attention, they will read to the bottom if they are interested.
Captivate
You have only got a split second to captivate the audience, so don't waste it on your company name or URL. It is far better to use this space for a short phrase or sentence or attention-grabbing graphics. This is particularly important if you are introducing a new product – you want it to stand out so ensure that you place it at eye level.
Less Is More
Do not overcomplicate the design. The temptation may be to cram as much information onto the banner stand as possible, but a design that is too busy will put people off. Too many bullets result in a message that won't get read, as your audience cannot take all the information in and will switch off.
Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.
Message
Concentrate on one message on your banner stand. The banner stand should be designed to create maximum impact. If the audience is only going to remember one thing from your banner stand, what is it going to be?
The best solution is to limit the entire exhibition banner stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.
Images
To create the most stunning professional banner stand, you need pin-sharp graphics. Images need to be of high-resolution quality. For the technically minded, images should be 300dpi @ 25% in CMYK. We will check your artwork on receipt but you do need to be made aware by your designer if any images are not to this standard and he will advise you accordingly of the risks involved in using sub-standard images.