THE BRIEF
The good people from the independent food vendors, Little Old Burger Box, came to Creative Solutions with an old fashioned horse trailer that was in the process of being converted into a fully-functioning catering outlet. Our role in the transformation would be to provide vehicle graphics for the trailer.
A key element of the brief was that the horse trailer needed to look authentic— wherever possible, the client wanted the rustic features to be preserved.
The artwork our design team produced reflected this desired overall aesthetic; the distressed and eroded typefaces and icons would give an aged, unpolished quality to the vehicle. Meanwhile, care would be taken to avoid the sections of the trailer where applying vinyl would be problematic—whether that was from a contour perspective or the practical challenges of printing onto rust.
One component the client insisted upon, was the inclusion of local or UK branding. For this, we used the Union Jack as part of the "X" in the word Box. In addition to the company logo, each strap line and call to action would be created by the studio.