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Bridport Town Council Logo Design


Bridport Town Council Logo Design


Updating A Dated Logo

The digital world is here and its time to make sure your branding can keep up with the need for pin-sharp online graphics, as well as being top-quality for vehicle graphics, print and branded signage.

Bridport Town Council got in touch with an array of needs spanning vehicle graphics and signage, but their current logo was not up to scratch to be able to produce the quality of print they required. Our team offered to recreate and tidy the logo ahead of any larger print project as the image had been chopped, changed and lost its quality over time. A rewarding mid-point was reached where we were able to take the original heraldic image, and simplify this with a new, modern sigil.

We offered to vectorise their logo which would require some digital redesigning to which they agreed it was long overdue, so we started the process with them for this all important update.

Below you can see Bridport Town Council's old logo (right), and the beginning of the design process where we offered several versions of their logo including updated drawings of the lion, crown, castle and sea.

Bridport Town Council Old Logo Needing Updating
Bridport Town Council Old Logo Needing Updating
Bridport Town Council Logo Redesign Digital Artwork Ideas
Bridport Town Council Logo Redesign Digital Artwork Ideas


Why every logo needs to be a vector graphic

  • A vector logo is scalable
  • A vector logo is easily editable
  • A vector logo has many export options

As a simple explanation - your brand's image depends on it.

A vector file is often the best format for a logo. Many production companies require high resolution files and will request your logo as a vector.


Vector format logos are infinitely scalable. Vector logos can be scaled infinitely to fit large print design needs or conversely scaled down to fit smaller requirements. This means you can easily use the same file for both a small business cards and posters, all the way to large format signage and vehicle graphics.

Vector files are images that are built by mathematical formulas that establish points on a grid. Raster files are composed of the coloured blocks commonly referred to as pixels. Because of this, vector files can be infinitely scaled to even the most outrageous of dimensions without losing resolution, blurring or losing any quality.


When thinking about your logo, you may want it to be adaptable to different print types, locations, and even time of the year with campaigns and seasonal advertisements. This can produce multiple ideas and iterations of your logo, but if the process isn't easy, you may find many of those ideas getting shot down or implemented.

Say you need your logo printed onto white paper - you will need a bold text colour to be easily legible. Your business vehicle fleet however is all black! You can simply invert the colours, altering your logo to suit any environment it is needed in.


When we work with you to create a vector logo, we have all the tools and equipment at our disposal to supply you with your new vectorised logos in any file format you need, these being: .ai (Adobe Illustrator), .eps (Encapsulated PostScript), .pdf (Portable Document Format) or .svg (Scalable Vector Graphics).

We will also supply you with your new logo in the basic raster formats: .jpg/.jpeg, .png, .gif and .tif. as not all people will have access to vector-based software to be able to open or view the new logo.

Bridport Town Council Old Raster Format Logo File
Bridport Town Council Old Raster Format Logo File
Bridport Town Council's New Vector Format Logo File
Bridport Town Council's New Vector Format Logo File


Need a new or updated logo?

We are lucky enough to have an incredibly talented in-house Graphic Design Team who are incredibly skilled and equipped to make updating, or creating a new business logo a breeze.

We will work alongside you, your ideas and artwork brief to create something you are 100% happy with, as well as provide potential mock-ups so you can see your new logo in action.

If you need a logo vectorisation service ahead of getting some print-work done, why not work with our team who can offer you a one-stop-shop for all your graphic design and print needs.


We like full transparency here, so you will only be charged for the time it takes to work with your logo, and that depends what you are able to supply us as a starting point. We can then assess this and provide a no-obligation quote for services. We charge £1.00 per minute (ex VAT), with most vector services taking 30mins - 2 hours pending on the clients needs and the level of work required.

If you are looking for a complete logo redesign, we also offer a range of Logo Design Packages offering different levels pending your needs.

Need more support, or have any questions? Let's chat! Please do not hesitate to reach out with any questions about the digital artwork process, what you need to supply to get the process started, or the range of products we can offer once your logo is in the best possible format. Vector.

Explore our wealth of clients, signage, display and print applications in our blogs, or feel free to contact us directly with any questions. We look forward to hearing from you!

Looking for Logo Design?

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Get In Touch

Need to discuss your business signage, special print or display needs? Get in touch via our contact us page to discuss and talk about your project. We have worked with many businesses to produce both small and large-scale pieces, be it for a boutique high street shop or a large international chain! Our expert Quotations Team, in-house Design Team, and Installations Team are all on-hand to provide information and assistance.

Get in touch to discuss your options

Posted by Samantha on March 19th 2024

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