A boards and pavement signs: benefits for your business

One of the simplest but most effective ways of boosting sales and raising interest in your business could be right on your doorstep. It involves using A boards and pavement signs to take advantage of passing traffic (both pedestrians and motorists) right outside your shop, petrol station or other business premises.

The first benefit of using A boards and pavement signs is that it lets potential customers know that you are there, as well as what you are offering as a business. This can be very helpful if you have a small business tucked in amongst many on the High Street, or if your business is difficult to find.

A further benefit is that pavement signs, A boards, forecourt signs and even roadside promoters allow you to advertise a particular offer or promotion you might have on at the moment. This could be anything from a ‘two-for-one' deal or a new product you have in stock. You can often change the graphics on a number of these signs, so you can keep your customers constantly updated.

Whilst A boards and pavement signs aren't the only marketing tools you should be using to promote your business, they are one of the most important. Don't miss out on the opportunity to turn passing traffic into your new customer base.