THE BRIEF
Go Eco Cabs came to Creative Solutions looking for us to design and create some vehicle graphics and apply them to their Nissan Leaf taxi. The client was able to supply us with a selection of artwork which our design team could use as an entry point.
As the unique aspect of this taxi firm was that their vehicles were fully-electric and environmentally responsible, the idea was put forward to centre the graphics around the globe and the electric symbol. This would quickly inform potential customers that this was an eco-friendly taxi. Green lettering was a logical choice, too, to further enhance the ‘green’ brand.
While Go Eco were looking for a contemporary, simplistic design, they also wanted the graphics to be fun and engaging. With this in mind, we settled on a friendly, unimposing typeface.