THE BRIEF
The client was looking for some new vehicle graphics for their company van, so contacted Creative Solutions to see if we could help. To give us a clear idea of what kind of design they had in mind, they provided us with a logo that they had already produced. Meanwhile, our design team began to plot where the main icon would appear on the van.
The logo was the silhouette of a man using a gutter cleaner. The aim of this simple design was to attract attention and provide potential customers with a clear idea of the nature of the business. The logo was in keeping with the straightforward, informative company name.
The client wanted to use simple colours, as to not confuse the message, and clean and precise typeface. When the van is stuck in traffic, it’s important that the public can easily read the signage.