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Successful Exhibiting

Things to consider when choosing display stands
09 June 2011
Your exhibition stand is your sales tool, it is the platform from which you engage with your customers and get the word out about your products, services or your brand. There is a lot of competition at trade shows and exhibitions, and a sub-standard ...

The five main benefits of exhibiting
02 June 2011
There are many different marketing techniques you can use to promote your business or a particular product, some of which are more advanced and sophisticated than others. However, it is often the most simple and straightforward that are the most effe...

The importance of following up after a trade show
26 May 2011
An awful lot of work goes into marketing your business at an exhibition or trade show. You spend time and energy planning your marketing strategy, designing and ordering your banner stands and graphics. At the event itself, you and your team work in...

Advice for exhibitors: how to develop your sensory brand experience
19 May 2011
The exhibition floor is a highly competitive place, where many companies working within similar industries vie for visitor attention. This makes first impressions very important, as visitors will often make snap judgements about display stands withou...

Exhibition graphics: should you design them yourself or leave it to the experts?
12 May 2011
The graphics on your exhibition stand play a huge part in attracting visitor attention, but you need to make sure that it isn't for the wrong reasons. You can choose the most professional and reputable company in the world to provide you with your d...

Advice on greener exhibiting
05 May 2011
A few years ago, sustainable and eco-friendly options for exhibiting were limited and not all that appealing. Things have changed a lot since then and many more products and solutions are available, resulting in more exhibitors and designers than eve...

Social media and exhibiting
28 April 2011
Social media has become a dominant marketing tool, one that allows companies to engage with their current and prospective clients like never before. It is estimated that 2.5 million people in the UK use the micro-blogging site Twitter, and Facebook ...

Working out the costs of exhibiting
21 April 2011
As most seasoned marketers know, planning ahead is crucial if you want your exhibition appearance to be a success. However, before you can do anything, you need to sort out your budget. Only once you know how much money you have to spend on your exh...

The top seven rules of successful exhibiting
14 April 2011
Marketers and exhibitors use different approaches to reach audiences at trade shows and events, but all those experienced in this field apply their strategies with the same essential rules in mind. These are the top rules of successful trade show ex...

Why exhibit?
07 April 2011
If you are planning to exhibit at a trade show or business event, you need to have a very clear idea of why you are doing it and what you hope to achieve. Only then can you define your marketing strategy and make a success of it. So, what are the be...

Exhibiting advice: “Fail to prepare, prepare to fail”
31 March 2011
Organising a successful exhibition display isn't as simple as just turning up and setting up your banner stands. You need to do some research, consider your target audience and come up with an effective marketing strategy. In short, preparation is ev...

Smile! It's Show Time!
14 February 2011
SMILE! IT'S SHOW TIME ETIQUETTE AND MODERN EXHIBITION MANNERS Make friends with your neighbouring exhibitors Watch the volume on you audio-visual material Be punctual Make sure your stall is always manned Don't make promises you can't ke...