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Successful Exhibiting

The 3Rs. Research, Research, Research,
14 February 2011
THE 3Rs. RESEARCH, RESEARCH, RESEARCH It is absolutely true. Knowledge is power. So ‘know' as much as you can. Taking a three-pronged attack with your research is useful.   1. Know thy Audience Who are you are trying to reach? I...

Get Your Story Straight
14 February 2011
GET YOUR STORY STRAIGHT What is THE one compelling reason people should visit your show? If you don't have one yet - dig deep: find the story. Make sure it is relevant to your target market and serves your goal for the exhibition. This is crucial. ...

Take Stock of Your Resources
14 February 2011
TAKE STOCK OF YOUR RESOURCES Put your budget together and stick to it. Make sure you have a contingency fund Making time for planning etc. alongside your day-to-day operations. Have regular production meetings to keep the momentum up ...

Designing Your Stand
14 February 2011
DESIGNING YOUR STAND The chances are, you are going to spend a great deal of time and effort on the design of your exhibition display stand. The choices you make will shape and structure the experience you create for visitors to your stand, and ha...

Let's Think Strategy
14 February 2011
LET'S THINK STRATEGY This exhibition is costing you money, time and effort, and if your are not absolutely clear about what you are trying to achieve, there is no way that you are going to be able to execute and implement a laser sharp, strongly f...

Logistics Check-list
14 February 2011
LOGISTICS CHECK-LIST Draw up a full schedule and detailed time-table. To do this knowing lead times and times of production, and any early bird offer that can save you money are important and will involve a bit of research. Here are some things to...

Your Pre-exhibition Campaign
14 February 2011
  YOUR PRE-EXHIBITION CAMPAIGN This is an absolutely vital part of your exhibiting effort. Whilst the event organiser is responsible for marketing the Exhibition, you are still entirely responsible for the quality and volume of traffic to your...

Staffing Your Exhibition
14 February 2011
STAFFING YOUR EXHIBITION 1. The first question is, how many people do you need on your stand, and what specific skills do they need? This again will entirely depend on your goal. For example, if you are promoting a new product you may need more te...