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Do Your Clients Know Who You Are? - by Ben
17 May 2012
As far as is possible, customers want sales processes that save them time and hassle - one click online purchases that they can trust to arrive on time and be exactly what they wanted. I like to call this the Amazon legacy. Paradoxically as mor...

Get Creative With Your Counter Top Dispensers - by Ben
09 May 2012
If you use them like most people do, they will be sat on a reception counter with a neatly stacked pile of leaflets or business cards... and there is absolutely nothing wrong with that... That's what they were designed to do. But just think for a mom...

The Travelling Salesman on Facebook - by Ben
03 May 2012
I hear a lot of businesses say that they would really like to have one of their sales people travelling the country demonstrating their products, talking about their services and adding the unbeatable magic of the personal touch to their brand commun...

Add Value to your client’s Personal Brand - by Ben
19 April 2012
Last week we were talking about the ways in which our clients in effect now all have personal brands which they manage via social media to communicate to different audiences in their lives, and how these interactions have an impact on their social st...

Friday Font Fun - by Ben
13 April 2012
Happy Friday Everyone! I just wanted to share some cool typography stuff that we have come across online this week. Perfect for a Friday coffee-break browse. Great quick reference. Thank you to all these great bloggers for this content. 1. For a b...

Brand building and the business of Indentity Politics - by Ben
12 April 2012
As businesses we want people talking about our brand. We want retweets, we want comments, we want our communications shared. We want our message to have greater and greater reach. We all love the kind of engagement and interaction that reassures us t...

Handshakes and Business Cards - by Ben
05 April 2012
Handshakes and Business Cards In the west, a firm handshake inspires confidence, a limp handshake is considered weak. In China, and many parts of the east, a weak handshake is far preferred. In Japan it is a sign of respect to grasp the right arm wi...

Busy Planning Your Exhibition - by Ben
30 March 2012
Busy planning your exhibition? If you are in the middle of planning your exhibition, here is a quick check list of current trends that are making their mark on the world of exhibitions this year. Are you exploring all the ways in which you can max...

Mortgage Business Expo 2011 held at Old Trafford - by Ben
08 June 2011
After a three-year hiatus, the Mortgage Business Expo (MBE) has returned, and its Manchester event went off without a hitch last month. The MBE Manchester and London shows are organised by Clarion Events, which was forced to put the event on hold fo...

Facebook helps to make Internet World 2011 a success - by Ben
01 June 2011
The Internet World 2011 show, held on 10th-12th May, has been deemed a huge success by its organisers, with visitor numbers estimated at over 11,000. United Business Media's Internet World 2011 took place at Earls Court 2 last month, attracting thou...

Postcards - by Ben
27 May 2011
Will your postcard become a collector's item? Deltiology - postcard collecting is a hobby pursued with as much enthusiasm and fanaticism as garnered by stamp and coin collectors the world over. At a London Stamp Exchange auction in ...

Change4Life rolls out marketing campaign aimed at children - by Ben
25 May 2011
The Government's healthy living programme Change4Life is set to launch a brand new campaign aimed exclusively at children and their parents, to encourage better diet choices and more daily ‘active' time. The campaign is called The Really Big S...

International Jewellery London show signs up new catwalk sponsor - by Ben
18 May 2011
The organisers of International Jewellery London (IJL) have confirmed a new sponsor for this year's show, which is due to be held in September. The new sponsor is Danish jewellery supplier Aagaard, which will take over sponsorship for one of the sho...

Glee garden show organisers plan bigger and better features for 2011 - by Ben
11 May 2011
The director of the Glee 2011 exhibition has revealed that there are a number of new features planned for this year's show. Nick Davison, the organiser of the annual garden and leisure trade show, has said that a new Glee Planteria will be added to ...

P2I wins best display stand prize at AudiologyNow 2011 expo - by Ben
04 May 2011
Proving the value of a unique, innovative display stand, the nano-coating technology firm P2i has scooped the prestigious Best In Show award at the AudiologyNow 2011 exhibition. In line with the future-thinking theme of the exhibition, P2i's display...

Rebellion makes first appearance at MCM Expo 2011 - by Ben
27 April 2011
The publishing house Rebellion has announced that it is to make its first ever appearance at the London MCM Expo this spring, bringing the games developer's much-loved characters Judge Dredd and Rogue Trooper along with it. Rebellion's display stand...

Marketing Week Live organisers add new features and exhibitors - by Ben
20 April 2011
The organisers of Marketing Week Live, a series of exhibitions and shows running in June 2011, have announced a number of exciting additions to the event. For starters, the total floor space will be expanded in order to accommodate the 18 per cent i...

JCDecaux awarded East Coast Main Line outdoor ad contract - by Ben
13 April 2011
The outdoor media owner JCDecaux has been awarded a lucrative outdoor advertising contract by East Coast Main Line, in a deal worth millions of pounds. East Coast Main Line, which previously contracted CBS Outdoor to handle its outdoor advertising, ...

Brighton Business Show offers free exhibiting space to local start-ups - by Ben
06 April 2011
Fledgling companies and individuals based in the Brighton and Hove area will soon be able to get a foot in the door, as a much-respected local business show is offering start-ups free exhibition space. The Brighton and Hove Business Show (BHBS) is s...

Lancashire and Cumbria hospitality expos sell out of space - by Ben
30 March 2011
The organiser of two relatively new catering and hospitality exhibitions in both Lancashire and Cumbria has revealed that all exhibiting space has now sold out. The Lancashire Hotel Catering and Hospitality Expo 2011 takes place on 6th-7th April at t...

How PVC Banners Can Change The Way You Do Business - by Ben
17 December 2009
How PVC Banners Can Change The Way You Do Business PVC banners are not new in the world of advertising and marketing. Businessmen with a bit of savvy have been using them for decades. No matter what business you are in, you need to get your message ...

Mesh PVC Banners And Your Business - by Ben
17 December 2009
Mesh PVC Banners And Your Business Billboards and other large scale outdoor advertising have their place in almost any well-planned advertising campaign. After all, what catches attention better than a large scale marketing plan that is part of the ...

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