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Something Better Than A Brochure
08 April 2011 by
FOLDERS AND INSERTS
My experience is that fewer and fewer companies are now sending out a ‘universal,' ‘one size fits all' brochure. There are many reasons for this, the cost of production and the fact that most people are more likely to browse an online than thumb through a heavy brochure or directory, are the most obvious ones.
However the paradox is that in certain contexts, if the content is relevant and well presented, consumers still far prefer receiving material that they can physically have in front of them. Something they can take a break from their computer screens to read. Something that looks and feels more luxurious than a pdf they printed out themselves.
For this reason, we have started using folders and inserts, instead of sending out brochures. So when a client receives printed information from us - pricelists, product ranges, information and up-to-the-minute promotions, it is perfectly tailored to the products or services they are interested in.
This means that we give our clients receive a beautiful brand experience. And we are able to keep up to date with price changes, without expense of reprinting entire volumes, we are able to introduce new products easily, and retire those no longer on the shelf instantly.... it works really well for us.
Here are some examples of where you can use a standard brand folder with different inserts to meet different needs, and talk to different segments.
Tailored Information Pack
General Information Pack
Application Pack
Tender Pack
Press Pack
Proposal Pack
I am sharing this with you today also to alert you to the fact that this month we have a half price offer on Folders and Leaflets. If it is something that interests you, please give Mark a call on 01297 444 665.
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