Our Blog

Do you know what Read Smart can do for you?

27 January 2011 by

For those of you who are producing what I call 'copy heavy' marketing materials i.e. brochures, leafletes, booklets, catalogues - either in print or on line, this will be of interest. And if you are a graphic desinger or layout person doing the art work for clients producing any of the above, or you are a typography enthusiast, please investigate further.

I heard this techonology being discussed on Radio4 recently... Read Smart have developed a system of subtle manipulation of typography which is designed to draw the attention of the reader to focus on particular areas of interest. 

Here is a little info from the Read Smart website. I would be really interested to hear your thoughts on this.

"ReadSmart technology is based on decades of peer-reviewed scientific research of our team of scientists and other scientists. The idea of improving text by manually emphasizing the phrases in text has been proven to help readers in many studies. ReadSmart technology analyzes text and automates this way of formatting text within modern desktop publishing software. Although text transformed using ReadSmart technology looks similar to normal text, the subtle changes to word spacing, text size, and line endings improve reading comprehension by measurably improving eye movements.

Good readers naturally have long saccades (rapid eye movements) with few regressions (backtracking to reread). ReadSmart works by improving the eye movements of poor readers to be like those of good readers. Although ReadSmart benefits all readers, our research demonstrates that it helps poor readers the most and provides extra benefit in distracting contexts. In the busy information age, reading environments are rarely ideal.

ReadSmart technology improves legibility for the reader without distracting the reader or disrupting conventional appearance. The result is subtle: we use non-distracting microtypographic alterations to the spacing and type to adjust the characters in a document. ReadSmart formatting is implemented differentially so that macrotypographic factors that affect readability are simultaneously improved as microtypographic alterations improve legibility."

http://www.readsmart.com/

- by

Last 5 posts

• Do Your Clients Know Who You Are?
• Considering a Projecting Sign?
• More Reasons To Exhibit
• About Linear Modular Displays
• Exhibiting for the Frist Time?

Posts by tag

Exhibiting (15)
Branding (12)
Banner Stands (11)
Printing (8)
Signage (7)
Pop-Up Display Kits (6)
Special Offers (6)
marketing (6)
Dry Wipe Whiteboards (4)
Creativity (4)
Exhibitions (3)
Pavement Signs (3)
Setting up a New Business (3)
Exhibition Display (3)
display (3)
Marketing trends (2)
exhibitors (2)
Anything else printed (2)
Point of Sale (2)
noticeboards (2)
Outdoor Advertising (2)
Panel Kits and Room Divid (2)
Business Cards (2)
Linear modular displays (2)
Banner Stand (2)
Portable counters and pli (2)
Literature Dispensers (2)
Orient (1)
Leaflets (1)
exhibtion design (1)
stationery (1)
Catalogues (1)
Exhibition Displays (1)
Roller Banner Stands (1)
Pop Up Banner Stand (1)
pop-up display (1)
legal compliance (1)
Business (1)
Print Ad Campaigns (1)
Dy Wipe Whiteboards (1)
Shell Clad (1)
Business Cards and Statio (1)
profit (1)
Exhibition (1)
Aluminium Sign (1)
Design (1)
Isoframe Displays (1)
generating business (1)
leaflets flyers and broch (1)
Booklets (1)
Wide-Format Printing (1)
fire (1)
Notice Boards (1)
Vacancies (1)
marketing information (1)
Display Stands (1)
display information (1)
brand identity (1)
Brochures (1)
3D design software (1)
Wall Panel Kits (1)
Generating New Business (1)
Vacancy (1)
2011 (1)
Sinage (1)
2011 exhibitions (1)
Flyers (1)
Counter top display (1)
Exhibition Design (1)
QR codes (1)
Businesscards and Station (1)
pre-exhibition marketing (1)

Posts by author

Jedd (28), Ben (22), Chris (21), Matt (5), Angela (1)

Posts by date

May 2012 (10), April 2012 (10), March 2012 (3), January 2012 (2), December 2011 (2), August 2011 (1), June 2011 (5), May 2011 (16), April 2011 (15), March 2011 (12), February 2011 (2), January 2011 (10), January 2010 (1), December 2009 (26)